PAW PATROL:
THE MIGHTY MOVIE
THEATRICAL CAMPAIGN

Dominating the box office at the end of September 2023 and with over $202 million worldwide against its $30 million production budget, Paw Patrol: The Mighty Movie celebrated the beloved franchise with a vibrant campaign.

Starting with sketches while the film was still in rough cuts, we worked to create a slightly more mature lookthat could appeal to kids ages 4-8 as well as their parents. The goal was to stay true to the well-established Paw Patrol franchise while also delivering artwork that showcased a new storyline with higher end animation.

Custom rendered poses of the pups (in their new suits and vehicles) were concepted by Foundry for the teaser and payoff posters. These poses were then leveraged and repurposed across graphics for Character Banners, Print/Digital Outdoor, In-Theater, Social, Event Design
and Paramount+.