AVATAR
CAMPAIGN ARTWORK
Concurrent Digital and Physical Key Art Development for Home Entertainment campaign, with windows timed strategically following the theatrical release of Avatar: The Way of Water.
Last year, Foundry was commissioned to create Collector’s Edition promotions featuring exclusive collectible packaging.
Lightstorm-approved graphics, marketing artwork and stills from Weta were repurposed in new, imaginative ways to create bespoke artwork that feels both differentiated and compelling. Both sets sold out immediately during pre-order.
The digital campaign involved the creation of the first 14 keystone images along with custom marketing sizes, Apple Epic showcases, and an array of digital breakouts for specific platforms and marketing opportunities online.
All elements of the campaign were designed to use the original beauty of the first film as a springboard to create a cohesive look for the world of Pandora that can be continued as the franchise grows.
